How Commercial Landscaping Drives Customer Retention
As a business owner, it’s unlikely that you spend time, money, and sometimes effort on designing, developing, and maintaining your landscaping just so it will look nice. Maybe you do—we’re not here to tell you what to do—but chances are, there’s more to it than aesthetics. You’re doing it for business reasons, right?
Those reasons could range from drawing passersby in to adhering to a particular standard you want the appearance of your business to project—there is a myriad of reasons, and most are valid. However, as a professional landscape management company, we believe you should have proof that commercial landscaping makes a real difference.
So, we’ve put together this handy explanation of how commercial landscaping drives customer loyalty. We think you’ll agree that retention is one of the cornerstones of successful business, so read on to discover how proper landscaping can help!
Superior Brand Perception
We don’t normally do this but bear with us for just a moment. We want you to close your eyes and conjure an image of a business establishment you perceive as being high-class or otherwise nice. The type of business doesn’t matter; it could be anything from a jewelry store to a steak house.
What elevates that particular business above others? Is it the well-appointed wood accents, the purposeful layout, or the lighting that sets the perfect mood? In other words, it is the environment that establishment—and its designers—have created, right?
Landscaping does the same powerful work for your business as those other aspects of design do, but it does so without a customer ever setting foot in a building. Creating a welcoming environment that sends the message you want your business to convey starts with the trees framing your building, the pops of color that make it stand out, and the intuitive layout that guides the eye—and the feet—of customers to your business!
After all, if you put so much thought and care into your landscaping, your attention to other important details must be equally as impressive.
As an added benefit, businesses that are perceived as superior tend to charge more for their goods and services. Why? Because consumers acknowledge quality and reward it with their dollars! If you can influence people’s perception of your business for the better, you create an opportunity for customer retention!
Positive Customer Mood
It’s no secret that surrounding yourself elements of nature—whether it’s fresh air or natural light—is good for your health. While we still recommend stealing a page from Thoreau’s “Walden,” there’s no harm in bringing a little nature to your business environment. Quite the opposite, actually—it could do your employees and your customers quite a bit of good!
Of course, you are limited by your location and the physical design of your building—it’s hard to give employees views of trees and flowers if there are very few windows. That being said, implementing lush landscapes is a great way to boost morale. You can also work with a professional landscape management company to help bring that healthy pick me up indoors!
How does this affect customer retention, you may ask? We’ll answer with another question—when is the last time you happily purchased something from a rude salesperson?
The happier your employees are, the more likely they are to perform well at work. When they perform well, your clients benefit. When your clients benefit, they’re also happy. Thanks, plants!
If you’re looking to increase your customer retention—and we know you are—start with your landscaping. As commercial landscape management professionals of more than 20 years, we have tremendous experience with designing landscapes for every property, no matter what makes it unique or challenging!
Landscaping can make a world of difference in the perception people have of your business and the wellbeing of your employees—both major contributors in customer retention. For more information on commercial landscaping, check out our regularly updated blog! You can also reach out to us via our contact page or by phone at (727)-201-3947. We’d love to hear from you and develop a plan to increase your customer retention rates!
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