It maybe sounds weird that now, after the businesses and people transferred most of their day-to-day informing and advertising efforts online – the roadside visibility is still an important factor with the overall success of many companies. But, it’s true.
In fact, many of our commercial clients told us they started receiving more and more guests/clients after they have finally enhanced the landscape surrounding their property. Also, more and more businesses realize that having a landscape that complements their building truly affects the impression their clients and customers have of their brand.
When you think about it, having a great-looking and well-kept landscape surrounding your business property is one of the most (if not the most) cost-effective investments you can make in order to increase your profits. Especially in a competitive environment, such as Florida.
So, how can you improve the roadside visibility of your business property?
Make It Distinct
The possibilities are almost endless. You can add tall or medium-sized trees, shrubs, ornamental grass, or vines. Choose whatever you like, but also the plants that enhance the entire landscape. Add mulch, not only to make your business’ entrance more visually appealing, but also to keep your turf and your plants healthy. Experiment with seasonal flowers – and be able to reinvent your commercial landscape’s appearance as the seasons change, and give your customers a reason more to look forward to visiting your property.
Make It Interesting
Neon signage is supposed to draw attention. But, our eyes are so used to flashy outdoor ads that they don’t even process them to the brain anymore. Imagine, having a signage engulfed by beautiful and tasteful greenery. Enhancing the visibility of your brand’s logo. Or, imagine creating your business’ logo – out of flowers! Now, that’s something you don’t see every day. In fact, that’s something that might just make random drivers stop, take a picture, and share it online with their friends.
Make It Shine
Illuminating the entrance to your commercial property makes it more welcoming (and much safer). Also, you can use the outdoor lighting to highlight the most amazing parts of your, soon-to-be-amazing, landscape. We don’t have to explain how significantly adding the outdoor lights will improve your business’ roadside visibility – instantly.
Make It Last
We all understand that enhancing the landscape is not set-it-and-forget-it kind of an investment. In order to keep your business’ outdoor area looking great, in order to continue impressing your clients with it – you simply have to maintain it. Luckily, once you create a landscape that makes you proud, and once you have a trusted and reliable landscape operator – this step is the easiest. You just sit back, relax, and watch the number of your customers increasing steadily, and let the professionals take care of the dirty work.
There you have it. Improving your commercial property’s roadside visibility will give you tangible results, fast. Plus, thinking of all the ways you can enhance it, and choosing the exact future appearance of the landscape will give you an opportunity to relax while working.
Michael Tomaino
